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This site:
Is the portfolio showcase of me,
Edmund Fung. It's mainly graphic design work here, and it's what I think I do for a living, since this is what I did in college, yet in this postmodern world we all participate in so many other activities, on and off work or our daily routines. Imagine yourself living in the middle ages you just won't be living like this.
Nowadays everything's about multi-tasking – you goto work, sit in the office in front of a computer doing some work whilst chatting to your friends on IM about who should buy the tickets for your trip to Marjorca; multifunctional – camera phones with radio, MP3 player, gaming, bluetooth capabilities, etc.; Multiple choice – SAT tests in the U.S. of A, choosing who to kick out of the Big Brother house, or go read Trainspotting by Irvine Welsh for a list of choices; Last but not least, Multiple roles/personae – you know how it's like, you boss-employee-target audience-whoever they call you. The list goes on...
Enough drivel, to sum it up, if you have anything that needs creative, analytic thought rolled up in a ball of aesthetics, feel free to chuck it at me.
The Identity:
Why colon-d, or ':D' or ':Design'?
Well I guess everyone wants to be happy! Even masochists are in it for the fun! Unless you are a manic depressive at the same time.
As a branding exercise for myself, I asked myself why I'm doing design and what I want to achieve with it. As a very natural decision, I chose to do it because I feel I'll be happier doing anything creative rather than be an accountant, etc...
First things first, as a designer it's my job to keep the client happy. So there goes – very simple, I'll try my best to put a :D on your face (may I even have to paint it on?).
Then came the lowercase 'd'. With the colon it actually looks like someone thinking about something – tasty maybe. And yes, that will be me, the designer, thinking up delicious solutions for you, the client.
And now the tagline:
Let me do the thinking.
:D v.1.0
© :Design 2001–2005